LLYNX
About LYNX

Honest reviews. British shoppers. Zero fluff.

LYNX is an independent affiliate publisher based in London. We started in 2022 with a simple idea: most product reviews online are recycled spec sheets. We wanted to do better — buy the products, live with them, and write reviews that actually help you decide.

How we make money

When you buy a product through one of our links, the retailer pays us a small commission. It costs you nothing extra and it keeps LYNX running. We accept affiliate partnerships from most major UK retailers — including Amazon UK, Currys, John Lewis and Argos — but we never accept payment in exchange for a positive review.

Our values

  • Independent first

    We never let an affiliate fee dictate a verdict. Bad products get bad reviews, full stop.

  • Hands-on testing

    Every flagship review is based on real testing — typically 2 to 8 weeks of daily use.

  • Clear disclosure

    If a link earns us a commission, we tell you up front. No buried disclaimers.

  • UK-specific

    Pricing, retailers, warranties and shipping are all checked for British shoppers.

Company details

Trading name
LYNX
Registered company
Lynx Ltd (No. 14829301)
Registered office
128 Shoreditch High Street, London, E1 6JE
VAT number
GB 412 9087 33
Founded
2022